WebPosition Page Critic
Page Critic

Keyword: cancer

Partial matching disabled, Non-Exact Search, Non-Case Sensitive

Report created by WebPosition Gold version 1.50.8

[Page Critic]  [Analysis Detail]  [Page Properties]  

Analysis Date: Saturday, August 04, 2001 at 9:47:50 PM
Main Page: http://www.dogpack.com/health/CanineCancerTest.html
Engine: MSN

Page Critic

Click Here for Page Critic Help.

Page Critic - Based on the Analyzed data and the current rules in my knowledge base, here are my suggestions for improving the ranking of your page on MSN:**

Suggestions for making your page conform closer to the statistical averages for top ranking pages:
 

  • A word count from 3 to 4 is suggested for the Title area. Your word count is 2 right now so you might consider increasing your word count in the Title.
  • A word count from 1 to 48 is suggested for the Link Text area. Your word count is 94 right now so you might consider decreasing your word count in the Link Text.
  • A keyword frequency from 1 to 3 is suggested for the Body Text area. Your frequency is 6.0 right now so you might consider decreasing your Keyword count in the Body Text.
  • A word count from 138 to 195 is suggested for the Body Text area. Your word count is 673 right now so you might consider decreasing your word count in the Body Text.
  • A keyword prominence of at least 55% is suggested for the Body Text area. Your prominence is 53.7% right now so you might consider increasing your prominence in the Body Text.
  • A total frequency from 2 to 4 is suggested for the page as a whole. Your total frequency is 24 now, so you might consider decreasing your frequency count.
  • A total word count from 159 to 267 is suggested for the page as a whole. Your total word count is 841 now, so you might consider decreasing your word count.
     

Suggestions based on the analysis of your page for MSN for keyword 'cancer' for single keyword searches:
 

  • In general, home pages will rank higher than sub-pages, all other things being equal. Therefore, if you are looking for an additional advantage, consider purchasing additional domains named after the most important Keywords you wish to optimize, and then optimize the home page for each domain for a different Keyword. A home page is defined as a page name with the root ending in "home.", "index.", or "default." such as "index.htm", "default.asp", or "myhome.html". For example, an ideal Url would be "http://www.mykeyword.com/index.htm". To check the availability of a domain or to purchase a domain name, click here.
  • Some engines do not read META tags or Title tags properly if the Title tag does not appear first in the Head area. Please move your Title tag so it's the first tag after the Head tag.
     

General Suggestions for MSN:
 

  • July 12th 2001: Include your company name and address on every significant page of your Web site. This will improve your chances of being found when a person searches for a product or service in a certain city or part of the country.
  • July 12th 2001: Purchasing and setting up multiple domains can be a great way to increase your visibility on the Web and if you cross-link your domains, you can improve your link popularity for each site. However, it's best if you host the cross linked domains at separate Web hosts so that the first 3 blocks of the site's IP address (xxx.xxx.xxx) are different. Some engines may ignore link popularity if the IP addresses of the sites are too close together numerically. Also, include the Keyword in the Link Text when you link to your other Web sites.
  • July 12th 2001: Read our Top 5 Tips and Mistakes of Search Engine Marketers for a great overview of what you should do and not do to promote your site.
  • June 5th 2001: MSN first searches the LookSmart.com directory and displays matches from there before pulling results from Inktomi and other sources. Therefore, make sure you have submitted to LookSmart.com after reading our submission guide.
  • April 11th 2001: Learn how MSN really works and how you can boost your rankings via our exclusive interview with a Lead MSN Program Manager.
  • April 11th 2001: Direct Hit listings are displayed on MSN as "Most Popular" or "Top" sites. See our article entitled "Scoring Better on Direct Hit" for tips on improving your rankings here.
  • April 11th 2001: All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don't fall into the trap of creating dozens of "cookie-cutter" pages that are devoid of valuable content or are lacking in aesthetics. See our article on creating high-quality pages to make your Web site the very best it can be.
  • April 11th 2001: Since this engine (along with many others) derive at least part of their results from the Inktomi database, you should consider taking advantage of the Inktomi paid submission service. Click here to learn about the advantages this service offers you in achieving top rankings, making your job easier, and giving you a strategic advantage over your competitors.
  • IMPORTANT: Improve your link popularity! Your ranking is influenced by the link "popularity" of your site. This is determined by how many OTHER Web sites link to your own. Read past MarketPosition articles on how to improve your link popularity (very important). The more sites that you can get to link to you, the better! See our free LinkPopularityCheck.com service for many link checking options.
    [View Main Page Popularity]
  • IMPORTANT: Be sure you are targeting the right keywords! If you optimize for Keywords that nobody is searching for then all your efforts will be in vain. Click here to learn more.
  • Along with using your Keyword at the top of the page, you might consider using your Keyword at least once near the bottom of your page in the Body area. This can help convey an overall "theme" to the page and may improve your score. Click here to learn why. Only make this change if it doesn't conflict with the current recommended prominence suggestion.
  • For additional help in improving your rankings, click here, or see the Page Analysis.
  • If you have time, try to establish a "theme" to your Web Site to improve your rankings. Whenever possible, link to your doorway pages from other pages and domains with your important Keywords in the linking text. For more information on cross-linking, themes, and the advantages/disadvantages of multiple domains, click here.
  • If you have any comments, suggestions, or questions about the above advice, e-mail us at help@webposition.com.

**Disclaimer: Since search engine algorithms are not made public and can change often, the above advice is meant only to be a strong starting point to helping you move your page toward the top of the list. For further tips, study the results of the Page Analysis below for detailed insights into how to emulate a top ranking page.

Page Analysis

Follow the advice ABOVE first and re-submit! If your rankings still need improvement:
   1. Click here to review the Page Analysis Help.
   2. Then try to make your statistics below EMULATE or MATCH those of your competitors.
Area - Detail Not Shown Frequency Words Weight Average
Prominence
 Head        
  Main Page Title Summary 
      (1 Total Title, 1 w/keywords)		 1.0 2.0 50.0% 100.0%
  MSN Top Averages for Title:* 0.7 3.7 19.8% 82.8%
  Main Page Meta Keywords Summary 
      (1 Total Meta, 1 w/keywords)		 6.0 31.0 19.4% 66.1%
  MSN Top Averages for Meta Keywords:* 0.2 10.0 2.2% 60.0%
  Main Page Meta Description Summary 
      (1 Total Meta, 1 w/keywords)		 1.0 5.0 20.0% 75.0%
  MSN Top Averages for Meta Description:* 0.1 1.8 5.6% 63.6%
 Body        
  Main Page Heading Summary 
      (1 Total Heading Text, 1 w/keywords)		 1.0 7.0 14.3% 83.3%
  MSN Top Averages for Heading:* 0.2 12.3 1.6% 58.8%
  Main Page Link Text Summary 
      (26 Total Links, 3 w/keywords)		 3.0 94.0 3.2% 50.0%
  MSN Top Averages for Link Text:* 0.4 22.6 1.7% 16.9%
  Main Page Hyperlink Url Summary 
      (40 Total Hyperlink Urls, 4 w/keywords)		 4.0 N/A N/A N/A
  MSN Top Averages for Hyperlink Url:* 0.8 N/A N/A N/A
  Main Page Alt Summary 
      (8 Total Alts, 2 w/keywords)		 2.0 26.0 7.7% 41.7%
  MSN Top Averages for Alt:* 0.1 4.4 2.5% 52.6%
  Main Page Comment Summary 
      (1 Total Comment, 0 w/keywords)		 0.0 3.0 0.0% 0.0%
  MSN Top Averages for Comment:* 0.0 7.4 0.0% 60.0%
  Main Page Body Text Summary 
      (1 Total Body Text, 1 w/keywords)		 6.0 673.0 0.9% 53.7%
  MSN Top Averages for Body Text:* 1.8 166.5 1.1% 54.7%
         
 Overall Main Page
    (80 Total Areas, 14 w/keywords)		 24.0 841.0 2.9% 58.7%
The overall totals above are only your overall averages for frequency, words, weight, and prominence. The average prominence is NOT a percentage indicator of the "correctness" or overall score for your page.  Click here for help on understanding this chart!

*Top Averages for MSN are based on the average scores of the top 5 pages for dozens of keyword searches conducted by FirstPlace Software.

**Need more information? De-select "Summarize Analysis Data" checkbox on Page Critic screen and re-analyze to display area detail lines.

Page Properties

Click Here for Page Properties Help.

Page Properties Main Page
Most times keyword repeated in a row: 0
Has same color text used as the background: No
Has Hidden Input area: No
Uses Meta Refresh: No
Uses frames: No
Uses controls: No
Uses Java Script: Yes
Uses VBScript: No

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Page Critic Config Version 31
Page Critic Knowledge Base Version 102 - 7/27/2001
Search Engine Knowledge Base Version 97 - 8/2/2001
Knowledge Base Expiration: 5/3/2003


FirstPlace

File created Saturday, August 04, 2001 by WebPosition, Version 1.50.8. http://www.webpositiongold.com.
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